Terms & Conditions

StyleFlo is operated by WP-123 T/A STYLEFLO LTD, a company registered in England and Wales (company number 17459342).
Last updated: 17 October 2026

These terms and conditions ("Terms") are the agreement between WP-123 T/A STYLEFLO LTD, a company registered in England and Wales with company number 17459342, whose registered office is at Level One Basecamp Liverpool, 49 Jamaica St, Liverpool, L1 0AH ("StyleFlo", "we", "us" or "our"), and the business that signs up for a StyleFlo account (the "Subscriber", "you" or "your"). By creating an account or paying for StyleFlo, you agree to these Terms on behalf of your business. Our Privacy Policy explains how we handle personal data. Our Data Processing Agreement (clause 6A) also forms part of these Terms.

These Terms cover your use of the StyleFlo website (styleflo.ai), the StyleFlo app and dashboard [TBC: confirm the app address, styleflo.ai/app or app.styleflo.ai], the StyleFlo website chat and voice widget, and any bolt-ons you add (together, the "Service").

0. Business customers only

0.1 StyleFlo is for businesses, such as salons, barbers, spas and clinics. It is not for consumers. By signing up, you confirm that you are acting for the purposes of your trade, business or profession, and that you have authority to accept these Terms for your business.
0.2 Your business must be based in the United Kingdom [TBC: confirm UK-only].

1. The Service

1.1 StyleFlo is an AI receptionist for salons, clinics and similar businesses. It answers your customers' questions using the information you give it.
1.2 Foundation plan. The Foundation plan includes the StyleFlo website widget, which offers chat and voice. Your website visitors can switch between the two. The plan includes a monthly message allowance and a monthly voice-minute allowance (clause 3A). The price and allowances are shown on our pricing page and at checkout.
1.3 Bolt-ons. You can add optional bolt-ons for an extra monthly price, shown on our pricing page and at checkout:
(a) Google Calendar or Microsoft Calendar: StyleFlo books appointments directly into your calendar.
(b) Extra knowledge: more capacity for the information StyleFlo learns about your business.
(c) UK landline: a local UK number. You divert your own business number to it so that StyleFlo can answer your phone calls (clause 3).
(d) UK mobile: a virtual UK mobile number that StyleFlo uses to send and receive texts during conversations with your customers (clause 2C).
(e) WhatsApp AI: when it launches, StyleFlo will be able to answer your customers on WhatsApp (clause 2A).
1.4 Phone calls. StyleFlo can only answer calls to a phone number if you have the UK landline bolt-on. Without it, voice works in the website widget only.
1.5 Channels not yet available. WhatsApp AI is not available yet. Instagram messaging is coming soon. We do not offer Telegram. Before a new channel launches, we will tell you what it does and what it costs.

1.6 AI accuracy. StyleFlo uses artificial intelligence (AI), including large language models from third-party providers (see our sub-processor list, clause 6A). AI can make mistakes. It may mishear a caller, misunderstand an accent, or give a wrong or incomplete answer. StyleFlo is a reception and communication tool. It does not give medical, clinical, financial or legal advice and must not be relied on for those purposes.
1.7 Your knowledge content. StyleFlo answers from the information you give it, such as your services, prices, opening hours, policies and website pages (your "Knowledge Content"). You are responsible for keeping your Knowledge Content accurate, up to date and lawful. Please check your conversation history in the dashboard regularly, and correct your Knowledge Content if you see a wrong answer. We are not responsible for answers based on Knowledge Content that is inaccurate or out of date.
1.8 AI disclosure. StyleFlo tells your customers that they are talking to an AI assistant. You must not set it up to pretend to be a person.

1A. Bookings and integrations

1A.1 Calendar booking. StyleFlo books appointments directly only into Google Calendar or Microsoft Calendar. You need the matching bolt-on and a connected calendar. You are responsible for keeping your availability accurate.
1A.2 Booking systems (link handoff). If you use Booksy, SalonIQ, Fresha, Phorest or Vagaro, StyleFlo gives your customer your own booking link for that system so they can book there. StyleFlo does not connect to, sync with or create bookings in those systems. It cannot see or confirm availability or bookings in them.
1A.3 Online shops. Integrations with Shopify, WooCommerce, PrestaShop and Magento are for product and delivery queries [TBC: confirm exact scope]. They are not used to book appointments.
1A.4 Third-party services. Your own agreements with Google, Microsoft, Meta, your booking system and your shop platform govern your use of those services. We are not responsible for their availability, changes or charges.

2. Messaging channels

This clause covers channels other than the website widget. Some of them are not available yet (clause 1.5).

2A. WhatsApp AI (when launched)

2A.1 WhatsApp AI is not available yet. When it launches, this clause applies to Subscribers who add it.
2A.2 To use it, you connect a WhatsApp Business account through Meta's sign-up process inside StyleFlo, and keep your Meta business account verified. You are responsible for giving Meta whatever it needs to verify your business.
2A.3 Meta sets the rules and prices for WhatsApp business messaging and can change them. Under Meta's current rules, a 24-hour customer service window opens when a customer messages you, and Meta does not charge for replies sent within that window [TBC: check Meta's UK rate card at launch]. Messages sent outside that window must use templates that Meta has approved, and Meta may charge for each one.
2A.4 [TBC: Meta bills you directly through your own Meta account / the charges are included in the bolt-on / we pass them on at cost.] We will show you any WhatsApp charges before you add the bolt-on.
2A.5 You must follow Meta's WhatsApp Business policies, including getting your customers' consent before you message them.

2B. Instagram (coming soon)

Instagram messaging is not available yet. We will publish the terms for it before it launches.

2C. Text messages (UK mobile bolt-on)

2C.1 The UK mobile bolt-on gives you a virtual UK mobile number. StyleFlo uses it to send and receive texts during conversations with your customers [when launched: and for booking reminders]. The number is for use with StyleFlo only.
2C.2 The bolt-on includes [TBC] texts a month (clause 3B).
2C.3 You must only text people who have contacted you or agreed to hear from you. You must not send marketing texts unless you have the consent the law requires, including under the Privacy and Electronic Communications Regulations 2003 (PECR). StyleFlo honours opt-out replies such as STOP [TBC: confirm this is built].
2C.4 Our telecoms provider may need details about your business to provide UK numbers. You agree to give us accurate details.

3. Phone calls (UK landline bolt-on)

3.1 With the UK landline bolt-on, we give you a local UK number. You divert your existing business number to it, and StyleFlo answers the calls. You keep your own number and your contract with your own phone provider. Any charges your provider makes for diverting calls are your responsibility.
3.2 The number is for use with StyleFlo only and stays with us (or our provider) [TBC: what happens to it on cancellation, and whether it can be transferred].
3.3 No emergency calls. StyleFlo cannot make or connect emergency calls (999 or 112). [TBC: can StyleFlo transfer a call to a person?]
3.4 Calls use your voice-minute allowance (clause 3A).
3.5 [TBC: any limit on simultaneous calls.]

3A. Voice minutes

3A.1 Monthly allowance. The Foundation plan includes 10 voice minutes a month for voice conversations in your website widget. With the UK landline bolt-on, you get 20 voice minutes a month in total, shared between website voice and phone calls.
3A.2 Your monthly allowance resets at the start of each billing month. Unused monthly minutes do not roll over.
3A.3 Voice packs. You can buy extra voice packs. Each pack lasts 3 months from the date you buy it, and its minutes are used only after your monthly allowance has run out. Pack minutes that aren't used within the 3 months expire. Packs are not refundable, including minutes that expire unused, except where the law requires otherwise. Before you buy, we will show you the price, the number of minutes, the 3-month expiry and these no-refund terms.
3A.4 [TBC: how minutes are counted, e.g. rounded up per call to the nearest second or minute.]
3A.5 [TBC: what happens when both your allowance and your packs run out, e.g. voice pauses and chat carries on (clause 4.4).]

3B. Text message allowance

3B.1 The UK mobile bolt-on includes [TBC] texts a month. Unused monthly texts do not roll over. [TBC: how a text is counted, e.g. per 160-character segment, and whether inbound texts count.]
3B.2 You can buy 3-month SMS packs on the same terms as voice packs (clause 3A.3). They are used only after your monthly allowance, expire 3 months after purchase and are not refundable. We will show you the price, the number of texts, the expiry and the no-refund terms before you buy.

4. Prices, payment and allowances

4.1 Payment. You pay monthly in advance by card through our payment provider, Stripe [TBC: confirm the billing route, and whether annual billing exists]. Your billing month starts on the day you subscribe. You must keep a valid payment method on your account. Prices are the ones shown on our pricing page and at checkout when you buy, unless they change under clause 4B.

4.2 Plan and allowances. StyleFlo has one base plan, Foundation, plus optional bolt-ons (clause 1.3). Foundation includes a monthly message allowance, a monthly voice-minute allowance (clause 3A) and a limit on how much knowledge StyleFlo can hold. The Extra knowledge bolt-on raises that limit. Current allowances and limits are shown on our pricing page and in your dashboard. [TBC: define a "message", e.g. each AI reply.]

4.3 No charges without your consent. We only charge you for your plan, your bolt-ons and any packs you choose to buy, unless you have agreed to something else. We do not bill usage in arrears.
4.4 Usage alerts. When you have used 80% and then 100% of any monthly allowance (messages, voice minutes or texts), we will email you and show a notice in your dashboard. When an allowance and any packs have run out, [TBC: that feature pauses until your next billing month or until you buy a pack / StyleFlo gives a "please call back" message].
4.5 Auto top-up (optional). You can turn on auto top-up in your dashboard. It then buys a pack automatically when an allowance runs out, up to a monthly spending cap that you set. Auto top-up is off unless you turn it on, and you can change the cap or turn it off at any time. We will email you a receipt for every automatic top-up.

4.6 Failed payments. If a payment fails, we will email you and try the payment again. If it is still unpaid after [3] days, we may pause the Service, which stops your widget and phone answering, until you pay. If it is still unpaid after [14] days, we may close your account.
4.7 Your data after closure. We keep your account data for [30] days after closure, so that you can pay and reopen or ask for a copy. After that we delete it, apart from anything the law requires us to keep, such as billing records (clause 6A; Privacy Policy).

4A. VAT

4A.1 StyleFlo is a small UK business built to help other small businesses. We are not registered for VAT, so we do not charge VAT on our prices. The price shown is the total you pay.
4A.2 If we register for VAT in future, your price will not go up because of VAT for any subscription that started before our registration takes effect. We will treat the price you pay as already including any VAT due. This covers your plan and bolt-ons for as long as your subscription continues without a break [Solicitor to confirm scope: does it cover bolt-ons added after registration?]. It does not affect changes under clause 4B.
4A.3 We will tell you if we register for VAT, and we will issue VAT invoices where the law requires.

4B. Changes to our prices

4B.1 Annual adjustment. We may increase the monthly price of your plan and bolt-ons once in any 12-month period, but not during the first 12 months of your subscription. Any increase will be no more than the Cap. The "Cap" is the 12-month rate of the Consumer Prices Index (CPI) last published by the Office for National Statistics (ONS) before we send our notice, plus 2 percentage points. It is never more than 8% in total. If that figure is zero or less, there is no increase under this clause. If CPI stops being published, we will use the closest replacement index that the ONS publishes.
4B.2 Notice. We will email you at your account email address at least 60 days before an increase takes effect. The email will show your current and new prices in pounds and pence, the date the new price starts and how we worked it out.
4B.3 Your right to cancel. If you don't want to pay the new price, you can cancel at any time before it takes effect. There is no fee, and you won't be charged the new price. Your subscription ends at the end of the billing month you have already paid for.
4B.4 Other price changes. Apart from clause 4B.1, we will only increase the price of your existing plan or bolt-ons if we give you at least 60 days' notice under clause 4B.2, and you then have the right to cancel under clause 4B.3. Changing your plan or adding a bolt-on or pack is not a price increase.
4B.5 Packs. The price of a pack you have already bought will not change.

4C. Fair use

Your allowances are for your business's genuine conversations with its customers. You must not use StyleFlo to send spam or bulk messages, create artificial traffic, test other systems or resell the Service. If your use is clearly outside normal use, or harms the Service for other Subscribers, we will contact you first and ask you to change it. If you don't, we may limit or suspend the feature concerned.

5. Content and intellectual property

5.1 Your content. You own the content you give us, such as your Knowledge Content, logos, documents and website pages. You give us a non-exclusive, royalty-free licence to copy, store and process it, only to provide the Service to you and only for as long as you use it. You confirm that you have the right to give us that content and that it is accurate and lawful (clause 1.7). We do not use your content to train AI models for anyone else [TBC: Stuart to confirm, and check our AI providers' terms].

5.2 Our intellectual property. We, or our licensors, own the StyleFlo software, widget, designs, prompts, brand and documentation. You may use them only to use the Service under these Terms.

5.3 Google reviews. If you connect your Google Business Profile, StyleFlo may display your Google reviews [TBC: where]. Google's terms apply to that data.

6. Acceptable use

6.1 Upload limits. Uploads must stay within the file size and type limits shown in the app and our help guides.

6.2 Security. You must not try to get around our security, access other Subscribers' data, probe, scan or test our systems, reverse engineer the Service, or overload it with automated requests. Please report any security issue to us [TBC: contact].

6.3 Health and other sensitive information. StyleFlo is not designed to collect health information or other special category data (as defined in the UK GDPR). You must not set StyleFlo up to ask for medical history, health conditions, medication or similar details, for example as part of a consultation for an aesthetic treatment. If a customer volunteers this kind of information, StyleFlo should ask them to speak to you directly [TBC: confirm product behaviour]. Your own consultation and patch-test processes remain your responsibility.

6.4 Prohibited uses. You must not use StyleFlo for any unlawful purpose; for medical diagnosis or triage; for emergency services; for credit, insurance or employment decisions; for biometric identification; or for any use that is high-risk or prohibited under the law that applies to you, including the EU AI Act where it applies.

6.5 Payment details. You must not set StyleFlo up to ask for card numbers, security codes, bank details or passwords. StyleFlo does not take payments [TBC: confirm no deposits are taken through StyleFlo]. [TBC: are inputs really filtered automatically? If not, remove that claim.] We are not responsible for payment details a customer gives despite this, except where we fail to protect them as the law requires.

6A. Data protection

6A.1 Your customers' data. When StyleFlo handles personal data about your customers (such as names, phone numbers, messages, conversation transcripts and booking details), you are the controller and we are your processor under the UK GDPR and the Data Protection Act 2018. We will only process that data on your instructions, to provide the Service.
6A.2 Data Processing Agreement. Our Data Processing Agreement [TBC: to be drafted and published] forms part of these Terms. It sets out our obligations as your processor under Article 28 of the UK GDPR.
6A.3 Sub-processors. We use trusted suppliers to run the Service, such as AI, voice, telephony, hosting and payment providers. You can see the current list at [TBC: link]. We will tell you before we add or replace a sub-processor, and you may object.
6A.4 International transfers. Some sub-processors process data outside the UK. Where they do, we use safeguards recognised by UK law [TBC: confirm for each supplier].
6A.5 Your responsibilities. Your own privacy notice must explain to your customers how you use StyleFlo, including that calls and chats are handled by AI. Calls are transcribed. Call audio is held only briefly for transcription and then deleted automatically; only the transcript is kept, on Google Cloud servers in London. You must have a lawful basis for that processing.
6A.6 Your account data. We are the controller of the data about you and your staff that we need to run and bill your account. Our Privacy Policy explains how we use it.
6A.7 Data breaches. If we become aware of a personal data breach affecting your customers' data, we will tell you without undue delay.

6B. Availability and changes to the Service

6B.1 We aim to keep StyleFlo available at all times but can't promise it will never be interrupted. We sometimes need to carry out maintenance, and we rely on third-party providers (such as AI, telephony and hosting providers) that can have outages. We will try to give notice of planned maintenance.
6B.2 We may improve or change the Service. If a change significantly reduces what you pay for, we will give you at least [30] days' notice. You can then cancel before the change takes effect and get a pro-rata refund of anything you have prepaid for the period affected [TBC].

7. Liability

7.1 We will provide the Service with reasonable care and skill. Beyond that, and as far as the law allows, the Service and its AI outputs are provided "as is". We do not promise that the Service will be uninterrupted or error-free, that AI answers or transcripts will always be accurate, or that StyleFlo will bring you any particular number of bookings or sales.

7.2 What we are not responsible for. We are not liable for loss of profit, revenue, bookings or business opportunity; loss of goodwill or reputation; or any indirect or consequential loss.
7.3 Our maximum liability. Our total liability to you under or in connection with these Terms in any 12-month period is limited to the greater of £[100] and the total fees you paid us in the [12] months before the event that led to the claim.
7.4 What we do not limit. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that the law does not allow us to limit or exclude [Solicitor: should data protection breaches be carved out, or given a separate cap?].

7A. Your responsibility for your content and use [optional, solicitor to decide]

You will cover reasonable losses and costs we incur because of a third-party claim arising from your Knowledge Content, your instructions to StyleFlo, or your breach of clause 2, 6 or 6A.

8. Ending your subscription

8.1 Cancelling. You can cancel your subscription, or any bolt-on, at any time in your account settings [TBC: where]. Cancellation takes effect at the end of your current billing month, and you keep access until then. There is no minimum term and no cancellation fee [TBC: confirm].
8.2 Refunds. Monthly fees are paid in advance and are not refunded for part-months, except where these Terms say so (clauses 4B.3 and 6B.2) or the law requires. Voice and SMS packs are not refundable (clauses 3A.3 and 3B.2). Unused pack minutes and texts end when your account closes.
8.3 After you cancel. Your website widget stops working, and so does any StyleFlo phone or mobile number [TBC: released]. Remove your call divert to the StyleFlo number before your account ends. We handle your data as set out in clause 4.7 and our DPA.

8.4 Suspension or termination by us. We may suspend or limit the Service if you seriously or repeatedly break these Terms (including clauses 4C, 6 and 6A), if your use puts the Service or other people at risk, or if you don't pay (clause 4.6). Where it is reasonable, we will tell you first. We may also end these Terms by giving you at least [30] days' notice by email, and we will refund any fees you have prepaid for the period after the end date.

8.5 What continues after the end. Clauses 4.7, 5, 6A, 7, 7A [if adopted], 8 and 9 continue to apply after these Terms end.

8.6 Law and courts. These Terms, and any dispute about them, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction.

9. General

9.1 Changes to these Terms. We may update these Terms. We will email you at least [30] days before any change that significantly disadvantages you, and you may cancel before it takes effect. Price changes follow clause 4B.
9.2 Contact and notices. You can contact us at [TBC: support email or in-app contact] or by post at Level One Basecamp Liverpool, 49 Jamaica St, Liverpool, L1 0AH. We send notices to your account email address.
9.3 Complaints. Contact us at [TBC] and we will aim to reply within [5] working days.
9.4 Events outside our control. We are not responsible for delays or failures caused by events outside our reasonable control, including outages at third-party providers.
9.5 Transfer. We may transfer our rights and obligations under these Terms to another organisation, and will tell you if we do. You may not transfer yours without our written consent.
9.6 Third parties. Only you and we have rights under these Terms. The Contracts (Rights of Third Parties) Act 1999 does not apply.
9.7 Entire agreement. These Terms, our DPA and the details shown at checkout are the whole agreement between us.
9.8 Severance. If any part of these Terms is unenforceable, the rest still applies.